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February 20, 2024
LeadPages VS ClickFunnels From Someone Who Uses BOTH DAILY
February 25, 2024I’ve personally been using WordPress for 13+ years and Clickfunnels for 6+ years. I still have a current Clickfunnels account, I’ve attended their FHL event and I build a WordPress website at least twice a month. I do have strong opinions on both, and if there’s anyone that could create ClickFunnels VS WordPress in deep detail I believe it would be me.
The choice between ClickFunnels and WordPress can be pivotal. Of course you can use both like I do, but if you’re looking to spend the time to learn and money you probably want to choose just one. Both platforms offer unique features and cater to different business needs. This article delves deep into comparing ClickFunnels and WordPress, helping you make an informed decision.
ClickFunnels: An Overview
ClickFunnels is a comprehensive software platform designed to help businesses create and manage sales funnels efficiently. Sales funnels are a series of steps that guide potential customers towards making a purchase or taking a specific action.
- Drag-and-Drop Editor
- Pre-built Templates
- Basic Integrations
- A/B Testing
- Analytics and Reporting
- Membership Sites
- Affiliate Program Management
WordPress: An Overview
WordPress is a versatile and widely-used content management system (CMS) that allows users to create and manage websites and blogs with ease. Originally launched in 2003 as a blogging platform, WordPress has evolved into a robust CMS capable of supporting various types of websites, from simple blogs to complex e-commerce stores and corporate websites. Key features of WordPress include:
- User-Friendly Interface
- Customization Options
- Content Management
- SEO-Friendly
- Responsive Design
- Community Support
- Security
Ease of Use
ClickFunnels provides a user-friendly interface that makes it easy for non-technical users to create and manage sales funnels. On the other hand, WordPress, with its intuitive dashboard, allows users to easily publish content and customize their website.
Above is a screenshot of ClickFunnel’s editor. If you’re planning to base your landing page off of replacing the content to match your message – this editor is pretty simple. But, if someone sends you a mockup of the landing page your business needs you mind as well learn WordPress. If you’d like more information about landing pages, I have a full article about them here!
There’s minor complexities that slow down the entire build process, such as changing the favicon or learning rows and columns, or how to make the forms do what you want them to do.
Above is a screenshot of WordPress using BeBuilder’s editor. WordPress comes stock with “The Gutenberg Block Editor” for free, but if you pay $60 one time on BeTheme (unlike Clickfunnel’s $147/m) you can unlock a boat load of easy to use tools like the BeBuilder and more that we will get into later.
Pre-Built Selections
While ClickFunnels offers a range of pre-built funnel templates, WordPress excels in customization due to its extensive themes and plugins.
ClickFunnels offers very basic Optin, Sales, Webinar, Membership, and clickpop templates. You can also visit the store and purchase templates for an exuberant amount of money.
Personally I start from scratch on ClickFunnels instead of using a template because I know I’m just going to have to gut the entire template. ClickFunnels has been around for over 6 years, they should have invested more time into templates.
BeTheme drops new pre-built websites every few months. Whenever I see a new BeTheme pre-build I always think of the businesses that I know that I could use their new template on. For example, there’s a new Consultant theme in this screenshot that was not there last year. This would give me inspiration to reach out to a consultant I know and sell a more up-to-date, clean website that would require me to simply replace images and text to create an awesome website. In my experience this has been incredibly helpful professionally and financially.
E-commerce and Sales Funnel Integration
ClickFunnels is inherently designed for creating sales funnels, making it a go-to for businesses focused on conversion optimization. WordPress, with plugins like WooCommerce, is also capable of handling e-commerce but requires more setup.
Though WordPress does require more setup – WooCommerce has more capabilities because you can utilize user/business created plugins, or even create your own if you or your team understand basic code.
SEO Capabilities
SEO is crucial for online visibility. WordPress, with its SEO-friendly plugins like Yoast, offers comprehensive SEO tools. ClickFunnels also includes basic SEO features but is less extensive compared to WordPress.
Not to mention, in the world of SEO you need more links and supporting data that back your website to become the *subject matter expert*. This is incredibly difficult to accomplish using just a landing page builder like ClickFunnels. In my strong opinion if you are trying to rank for keywords in a serious way – you need to use a CMS like WordPress. I personally know nobody who uses ClickFunnels strictly for SEO.
Pricing Comparison
Discussing the pricing models of ClickFunnels vs WordPress is essential for budget-conscious businesses. ClickFunnels has a subscription-based model, while WordPress is free, but may require paid plugins and hosting.
Both of these should require purchasing a domain name, though you can get away with using ClickFunnels without a domain name it’s not recommended. A domain name can range anywhere from $9-20/yr.
ClickFunnels does everything out of the box (landing page creation) for $147/m.
If you are building a website that needs to be fast, responsive, SEO friendly, and secure with daily backups I suggest you use WPEngine. I have a code here that allows you to get 3 months free for only $20/m here – WPE4FREE – 4 Months Free on Annual Plans. I personally use WPEngine for all of my medium-large builds.
If you were to compare WordPress vs ClickFunnels by pricing, the image above should speak for itself. ClickFunnels does a great job splintering their product. The list above for ClickFunnels is the LOWEST TIER and it doesn’t stand a chance against premium hosting from WPEngine (which you still get your first 3 months free) and LeadPages.
If you want to break down my WordPress stack even further you could add the one time $60 purchase of BeTheme, but if you’re trying to use a platform for over 2 years, that $60 turns equivalates to $2.50/m which would still be less than half of the price of ClickFunnels and more than 5x the capacity. ClickFunnels is so splintered that for $147/m you can only have 3 users while WordPress will allow you to create as many users as you’d like until it crashes.
Another point I’d like to make about the ClickFunnels pricing/value is that it states “Analytics” as a feature.
Here’s what ClickFunnels analytics looks like above.
With a simple free plugin install of Google’s Site Kit on WordPress we have the most advanced analytics in an easy-to-read format. This screenshot doesn’t do Site Kit any justice, you can dive deep into every metric you could imagine with this. If that’s not enough, since your website is connected to Google Analytics from using this plugin, you can dive even deeper on analytics.google.com for even more analytical information.
Scalability and Flexibility
Scalability is where WordPress shines in Clickfunnels VS WordPress, allowing businesses to expand their website’s functionality. ClickFunnels, while scalable, has limitations compared to the open-source nature of WordPress. If you’re just worried about running quick ads to a fast landing page – ClickFunnels is for you. If you want something that will act as an entire website with multiple options for your customers to browse and real web-app capabilities – use WordPress.
Clickfunnels VS WordPress Security Features
Security is paramount for online platforms. WordPress, being open-source, requires regular updates and security plugins, whereas ClickFunnels manages security at its end.
There is a fault in using the largest CMS WordPress – people try to attack it frequently. Whenever there’s updates to plugins, themes or the core the developers publish the faults, and if you or your host doesn’t update it – you’re prone to an attack. Which is another reason why I use WPEngine for my premium builds. They handle the updates for me.
I also use WordFence for my WordPress builds. This is like the malware protector on your computer but for your websites. Trust me – if there’s a bug, they’re on it. The combination of WPEngine, WordFence and of course a keen eye should keep your WordPress build safe and sound.
Another solid feature of WPEngine is daily backups. If there’s ever a serious attack you can always count on a safe backup point. Not only are the backups great for attacks but as you can see in the screenshot below one of the descriptions are “Before WP Upgrade…”. Before WPEngine automatically updates your WordPress core it creates a backup point. So, not only does WPEngine update your sites for you if you allow it, they also automatically create a backup if anything were to happen.
Third-Party Integrations
Both platforms support various third-party integrations, enhancing their functionality. ClickFunnels integrates with numerous marketing tools, while WordPress’s plugin repository extends its capabilities.
Out of the box there’s currently over 59k FREE plugins listed on the WordPress Plugin database. That doesn’t even count all of the plugins that aren’t listed on sites like Envato Market that holds premium plugins. Like mentioned before, if you yourself or your team has coding knowledge the possibilities are even more endless.
Community and Support
The community and support systems of both platforms are robust. WordPress has a massive community and extensive documentation. ClickFunnels offers dedicated support and an active user community.
I am still a member of the ClickFunnels community, this community is massive! Mostly spam, but massive at best!
ClickFunnels vs WordPress: Which One for Your Business?
All of this of course depends on your business goals.
Do you want to run an ad quickly on Facebook for your new product and need a landing page? ClickFunnels.
Do you want to put a team to work on SEO articles while creating a dense, beautiful website? WordPress.
Thank you for the read, I hope this was useful information that will help lead to a decision. I am open for any questions and if you think I missed something my inbox is always open for considerations.
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